Healthy & Fun Choices
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Build a Business You Love. Lead in a Way That Feels Like You

Solve challenges creatively

Communicate clearly, effectively

Communicate clearly, effectively

Find fresh, practical solutions that move you forward instead of keeping you stuck.

Communicate clearly, effectively

Communicate clearly, effectively

Communicate clearly, effectively

Express ideas in a way that is understood, aligned, and easy for others to act on.

Build systems that actually work

Communicate clearly, effectively

Build systems that actually work

Create simple, supportive structures that reduce stress and improve flow.

Integrate AI as an advantage

Integrate AI as an advantage

Build systems that actually work

Use AI as a practical tool to simplify workflows and increase efficiency—without losing your voice or vision.

Get energized by growth

Integrate AI as an advantage

Get energized by growth

Shift from burnout to momentum by building a path that feels motivating and sustainable.

Wellness retreats

Integrate AI as an advantage

Get energized by growth

Step away from daily demands to reset, reconnect, and realign with what matters most.

Case Studies

50K Students Empowered

App Design for Organization

50K Students Empowered

Kirsten launched a 501(c)(3) to bring Healthy & Fun Choices into schools, partnering with Portland Public, Gladstone, and North Clackamas School Districts—while securing grants, sponsorships, and a collaboration with the Portland Timbers.

Apex Team Leadership

App Design for Organization

50K Students Empowered

After 18 years coaching with Meadows Race Team, Kirsten launched her own program when her high school team was cut—continuing to support five schools and expanding into snowboarding in 2025. Athletes qualified for state and trained 30+ days, even in low-snow conditions.

App Design for Organization

App Design for Organization

Recognizing gaps in communication and safety, Kirsten created Slope Stewards™ to bring contacts, race schedules, and critical mountain information into one place. Launched in the 2025/26 season, the app successfully supported Three Rivers League Ski Racing—delivering structure and confidence during a demanding winter.

Recovery to Rapid Expansion

After a store fire, Kirsten helped Montavilla Sewing Centers rebuild through a community-driven model of classes and events—restoring trust, expanding marketing, and growing from one to four locations in under ten years.

Clarity Transformation

Clarity Transformation

After noticing inconsistent messaging at Independent Actuaries, Kirsten led a branding initiative that clarified their value through a unified booklet—helping drive growth and leading to an employee buyout within a few years.

Award-Winning Work

Clarity Transformation

Our campaigns not only drove results for our clients—they were also recognized for creative excellence:

  • National Ad Campaign – 4th Place 
  • International Telly Awards 
  • National Graphic Design Awards 
  • American Marketing Awards 
  • Virtue First Award 
  • Independent Publisher Printing Award 
  • Radio Advertising Awards 
  • Hospital Communications Awards

Innovations & Industry Impact

Kirsten's work includes early innovation

Throughout her work, Kirsten has not only supported individual businesses—she has contributed to ideas and approaches that have influenced how industries operate, market, and grow today.


  • Electric Vehicle Integration
    Contributed to early strategies and communication that supported bringing electric vehicles onto U.S. streets and into public awareness.
     
  • Digimarc to QR Code Engagement
    Developed interactive campaigns using Digimarc technology to draw customers in—an approach that evolved into the now widely used QR code engagement strategies.


  • Innovative Retailer Leader
    Rather than focusing just on product sales, Kirsten encouraged retailers like Montavilla Sewing Centers to create a community of classes, clubs and events so that relationships were the focus. This way of doing business shifted from a burnt down store to five locations and being a leader throughout the world.
     
  • The Pearl District Development Mindset
    Helped shape thinking around building in “unbuildable” spaces—contributing to innovative urban development approaches for a local developer.


  • The Living Well with Healthy & Fun Choices
    Helped doctors, nutritionists and dieticians roll out effective patient protocols so that rest, family time, mindset/yoga is integrated into patient care.
     
  • Social Media Influence Through Consistency
    Early adopter of using lifestyle storytelling (sunsets, outdoors, everyday moments) to build authentic engagement—now a foundational principle of social media growth.
     
  • Visual Merchandising Through Website Design
    Created early website concepts showing how logos appear across products—now standard practice in print and promotional industries.
     
  • Affiliate & Partnership Programs
    Developed collaborative business growth models before they were widely adopted, helping businesses expand reach through shared networks.
     
  • Harvest Festival Model
    Co-created a seasonal, experience-based business model that integrates education, community, and partnerships—now replicated across farms and local businesses.

I hear you and am HERE for you

Ready to build what works for you and your business?

With over three decades as a business owner and educator, Kirsten Klug helps leaders and businesses grow through aligned strategy, creative solutions, and systems that actually work.

Begin here

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